SmartManage

Bringing innovative applications to mobile subscribers

G&D’s SmartManage bridges the gap between innovative mobile application developers and subscribers so that everyone benefits. Operators are able to create an intelligent open marketplace for applications and utilize unique knowledge facilitated by the SIM for greater value. Developers reach the right market for their applications, while subscribers can fully explore and make the most of their handset functionality.

Address customers directly

SmartManage leverages the operator's central role in the mobile ecosystem and the unique subscriber relationship. You are the only one that knows what handset a specific subscriber is using at any given time. Together with our SIM management, device management features such as automatic device detection and discovery enable you to inform application providers and assist subscribers.

Using a combination of standards-based technologies, including OMA DM, OMA SCOMO, OMA DL, and MIDP OTA, G&D provides the means to optimize the user experience. Every step of the application deployment process is monitored, from application selection to successful installation. You are supported by events created during the process that ensure proper billing.

Increased utilization for mobile applications

Collected data enables operators to support subscribers who need assistance with the deployment process, while furnishing developers with equally invaluable input about the number and type of applications installed. This increases subscriber usage and fuels a continually growing library of applications.

Extensive support for handsets, application types, and application management technologies is made possible by the comprehensive information in the G&Ds SmartTrust TCR (Terminal Capabilities Repository). The detailed data about handset capabilities found here is crucial for the successful installation and execution of applications.